Branding is expensive, if you don’t know what you are doing. Without further delay, let us recommend you the best practice in running a restaurant business, in terms of branding.
1. Make sure your logo is the same everywhere.
Believe it or not, we see a lot of inconsistent logos from our clients. There could be 3 versions or more – one on the banner, one on the menu, and another different one on their outdoor sandwich board. Why does this happen? A lot of time it’s because the managers of a restaurant does not have time to monitor everything and decided to leave it to the print shop. A print shop can print amazing material, but they could care less about the proper logo to use if you don’t give them clear instructions. It is never just “close enough” when it comes to your logo. Please! Make sure it’s consistent.
2. Good & professional images for your restaurant is extremely important for your business.
Your images are going to be used everywhere. Especially for a new restaurant, people are going to walk by your shop, they are going to search online before going, and they are going to check your website for images. What happen when you have really bad images? Well, people can decided it looks too cheap to go. Good and clean images indicate a better-run, clean, and well-organized restaurant, which boosts customers’ confidence in you.
3. If you are going to take your own images, make sure you invest in a proper lighting kit.
There are a lot of affordable lighting kits that you can have for under $1000, and they will give you much better results. If you have time to take photos yourself, even if you don’t have money for a DSLR camera, please invest in a lighting kit. Lighting is the biggest secret to good photography.